Episode 4 – Viral Reel Banayenge Kya?
- Episode 1 – The Struggling Bakery
- Episode 2 – The Café War Next Door
- Episode 3 – Website Ka Jadoo
- Episode 4 – Viral Reel Banayenge Kya?
- Episode 5 – Comments Pe Tashan!
Introduction
The bakery had a shiny new website. The pages loaded fast, the menu was updated, and the contact button was ready. But… customers weren’t walking in.
Mitu’s face was pale with worry, Seema’s patience was running thin, and the cash register was still silent. Just when despair was about to settle in, Sougan — the digital marketing superhero — had a new spark in his eye.
“Bas! Website is only the beginning. Viral reel banayenge, tabhi asli mazaa aayega!”
And thus, a new adventure began.
The Struggle Continues
The morning sun streamed through the bakery windows. Mitu scrolled her phone with trembling fingers, her forehead wrinkled.
“Seema, customers are not coming only! Every day, it’s the same. We can’t run business like this!”
Seema sighed. She always tried to be logical, but even her calmness was cracking.
“You are right, yaar. Website is there, but nobody knows it exists. Arre, how will they order if they don’t even see it?”
Sougan’s Big Idea
Just then, Sougan leaped in like a hero straight out of a Bollywood entry scene. Laptop on one shoulder, phone in the other hand, his cape flying behind him.
“Bas! I have the solution. Website ka jadoo ho gaya, ab social media ka jadoo karte hain. Reels banayenge. Viral hone ka time!”
Mitu blinked. “Reel? Matlab rolling pin video?”
Seema facepalmed. “Arre pagal! Instagram reels bol raha hai!”
Sougan nodded proudly. “Haan ji! Instagram reels. Chhota video, bada dhamaka.”
Lights, Camera, Confusion!
The bakery transformed into a mini film studio. Tables pushed aside, cakes brought forward, phones set on record.
Sougan gave directions like a movie director. “Smile karo, thoda fun dikhana! Audience ko maza aana chahiye.”
Mitu nervously held a cake in one hand and awkwardly waved with the other.
“Arre, I look so silly, yaar!”
Seema straightened her long hair, looking determined.
“Bas kar. Just do it!”
The rolling pin, which once only flattened dough, was now doubling up as a pretend mic.
Going Live
After multiple takes, laughter, and a few bloopers, the reel was finally ready. With one click, Sougan uploaded it to Instagram.
The bakery’s first reel was now out in the world.
Within minutes, the phone buzzed. Notifications popped up like fireworks.
“Oh my God, likes are coming fast-fast!” Mitu squealed.
“See! Comments bhi aa rahe hai. People are tagging friends.” Seema added, her eyes sparkling.
The Viral Effect
By evening, the magic had already started. The bakery doorbell jingled. Customers walked in, holding their phones.
“Bhaiya, yeh reel dekha — same pastry chahiye!”
“Arre, full viral ho gaya aapka video!”
Mitu’s jaw dropped. Seema looked proudly at Sougan. And Sougan? He just folded his arms like a superhero who already knew this would happen.
Unexpected Copycat
Meanwhile, outside the bakery, the neighborhood paanwala had also seen the reel. He grinned mischievously, phone in hand, trying to copy Mitu’s dance steps while holding a paan tray.
“Arre bhai, main bhi reel banaunga! Paan special viral karunga.”
Digital Marketing Lesson
📢 Lesson: One small reel can create big reach. Social media reels are today’s free spotlight — playful, visual, and viral. For small businesses, it’s not about expensive ads; it’s about creativity. A 10-second video can bring in 100 new customers.
Closing Note
And so, Mitu and Seema discovered the magic of reels — thanks to Sougan’s timely idea. Their bakery wasn’t just surviving; it was trending.
But this was only the beginning. Because once comments started pouring in, another challenge awaited them…
Next Episode – “Comments Pe Tashan!”
🔖 Peplio Originals — India’s First Digital Marketing Comic Universe.
