Episode 3 – Website Ka Jadoo
The morning was quiet inside Mitu & Seema’s bakery. Too quiet. The chairs were empty, the samosas untouched. Just then, their neighbor — the infamous nosy aunty — peeked through the door.
“Arre beta,” she shouted, “tumhara bakery band ho gaya kya? Roz toh khaali dikhta hai!”
Mitu slapped his forehead. “Bas aunty, abhi aur namak mat chhidiye,” he muttered.
Seema sighed. The bakery was dying, and now the gossip had begun.
As if aunty’s words weren’t enough, across the street the paanwala had gone live on Instagram, showing off the fancy new café nearby. His video said, “Dosto, café ka ambience dekh lo… bilkul filmy!”
Seema’s jaw dropped. “Dekha? Paanwala bhi Insta influencer ban gaya… aur hum abhi tak offline hain!”
The contrast was painful — even the paanwala was digital, but their bakery was still stuck in the past.
Suddenly, there was a loud click — the bakery’s lights went out. Power cut.
Mitu leaped onto a chair, throwing his hands in the air.
“Lo! Ab toh light bhi humse naraaz ho gayi. Ek din tourists aayenge aur bolenge, ‘This is India’s last offline bakery — museum piece!’”
Seema rolled her eyes. “Overacting ke dukaan, shant ho jao.”
From outside, aunty’s voice came again, this time with a torch: “Arre beta, inverter kyun nahi lagaya?”
The humiliation was complete.
And then came the moment that changed everything.
A scooter stopped outside the bakery, its Wi-Fi antenna glowing like a superhero weapon. In walked Sougan, laptop shining in his hands.
“Drama bandh karo!” he declared. “Light ho ya na ho, internet mera hamesha online hai. Ab tumhara bakery ko main website ka jadoo dikhata hoon!”
Mitu blinked. “Website? Matlab hum online bhi kachori bechenge kya?!”
From across the street, the paanwala whispered: “Aree yeh banda toh broadband ka Salman Khan lag raha hai.”
With a few clicks, Sougan opened his laptop. A holographic projection lit up the bakery walls:
“Mitu & Seema Bakery – Order Online | 5-Star Reviews | Free Chai on First Order.”
Seema gasped. “Oye hoye! Ye toh asli jadoo hai!”
Mitu’s eyes widened. “Sach mein log ghar baithe samosa order karenge?!”
Before they could react, aunty pulled out her phone.
“Arre beta, do samosa aur ek gulab jamun bhejna!”
Within minutes, orders flooded in. The receipt printer choked, spitting out slips like confetti.
Mitu danced with the receipt roll wrapped around his neck like a garland.
Seema packed boxes, smiling for the first time in weeks.
Sougan, calm as ever, sipped his chai. “Website hai toh dhanda 24/7 hai.”
Across the street, the paanwala sulked. “Mere Insta live pe sirf 10 views… aur inke website pe 100 orders? Dhoka hai ye!”
As the chaos settled, Sougan pointed at their phones.
“Ab website toh ban gayi… par asli mazaa tab aayega jab tum social media pe viral hoge!”
Seema and Mitu looked at each other, confused and curious.
The teaser text flashed:
“Episode 4 – Viral Reel Banayenge Kya?!”
💡 The Digital Marketing Lesson
Now the narration shifts from story to insight for readers:
- A Website is Your 24/7 Shop – Unlike a physical store, a website never closes. That’s why the bakery suddenly had orders even when their chairs were empty.
- Build Trust Online – A professional website shows legitimacy. Customers (and nosy aunties!) respect you more when you have a proper online presence.
- Beyond Word of Mouth – Websites let your product reach beyond your lane, city, even country. Scale isn’t possible without going digital.
- Easy Integration – Payments, delivery apps, menus — all can be linked to one site. Convenience wins.
- Foundation for Growth – Website first, then social media, then ads. That’s how small shops grow into national brands.
