How to build your personal brand online
Ever Googled yourself and cringed at the results? I did. Three years ago, potential clients were finding my embarrassing college photos instead of my portfolio. Ouch. Building your personal brand […]
Sougan
About Sougan
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What is Google Analytics and why use it?
Ever stared at your website traffic like a detective with zero clues? I’ve been there. Launching a fancy new site only to wonder if actual humans are visiting – or […]
Why content is the king of digital marketing
Let me share a shocking truth: 68% of marketers I’ve worked with waste thousands on ads while neglecting their content. Big mistake. I’ve helped companies triple their conversions with strategic […]
How to grow on Instagram from scratch
Let me guess: you’re staring at your Instagram account with 42 followers (mostly family) wondering how those travel bloggers got 100K followers while you’re still trying to figure out which […]
What is SEO and why is it important?
Ever looked at a competitor’s website ranking above yours and thought, “What the heck are they doing that I’m not?” I’ve been there. It’s frustrating watching businesses with inferior products […]
Case Study: Zomato’s Rise – Lessons from India’s Food-Tech Giant
By Sougan Kumar Mandi How It All Started Zomato was born in 2008, originally called ‘Foodiebay’. Its founders, Deepinder Goyal and Pankaj Chaddah, worked at Bain & Company. The idea […]
Digital Growth Strategy for Demech Chemical
Introduction Over the past 3 years, I’ve worked as the Digital Marketing Executive at Demech Chemical Products Pvt. Ltd. This case study highlights the real, measurable impact of the digital […]
🚀 How I Grew My Social Media from 0 to 600+ Followers in 4 Weeks (Without Ads)
Hi, I’m Sougan Kumar Mandi, the founder of Peplio.com — a blog where I share real digital marketing strategies for beginners and small business owners. This is a hands-on case […]
How I Built My First Blog in 7 Days (Step-by-Step Guide)
“Three years of learning to code, and I still couldn’t launch a simple blog? Ridiculous.” That was me last month, stuck in tutorial hell while my ideas collected dust. Then […]
Instagram vs Facebook Ads: Which Is Better for Small Businesses?
You’ve got $500 to spend on ads this month and a decision to make: Instagram or Facebook? As a small business owner myself, I’ve been exactly where you are. I […]