Sougan

  Running a business in the digital world is like running a bakery on a busy Indian street—you can’t control what people say, but you can always control how you […]

  Introduction The bakery had a shiny new website. The pages loaded fast, the menu was updated, and the contact button was ready. But… customers weren’t walking in. Mitu’s face […]

  The morning was quiet inside Mitu & Seema’s bakery. Too quiet. The chairs were empty, the samosas untouched. Just then, their neighbor — the infamous nosy aunty — peeked […]

The smell of cupcakes had just begun drifting into the street again when disaster struck: a brand-new, shiny café opened right next door to Mitu and Seema’s struggling bakery. This […]

Marketing lessons through comics  begin with Episode 1 of Peplio Originals – The Struggling Bakery. It was a lazy Monday morning, but inside Mitu and Seema’s bakery, things were anything […]