Digital Growth Strategy for Demech Chemical

Introduction

Over the past 3 years, I’ve worked as the Digital Marketing Executive at Demech Chemical Products Pvt. Ltd. This case study highlights the real, measurable impact of the digital strategies I’ve implemented to drive growth, leads, and visibility.

The Challenge

When I joined, the company had a functional website but lacked digital traction. There was minimal organic traffic, low engagement on platforms like IndiaMART and LinkedIn, and no structured data reporting.

The Strategy I Implemented

To turn things around, I started with a three-pronged strategy — SEO overhaul, platform-specific content strategy, and sales integration. I worked on optimizing every page for industry-relevant keywords and rebuilt our IndiaMART catalog for maximum lead visibility.

The Tools I Used

I leveraged tools like Google Analytics, Search Console, SEMrush, Canva, and Salesforce CRM. For IndiaMART, I manually handled catalog curation, inquiry response, and performance tracking.

The Results We Achieved

Within 6 months, Demech’s website traffic doubled. Organic traffic grew by 95%, IndiaMART leads increased by 130%, and engagement on LinkedIn tripled. We ranked on page 1 of Google for key industry terms.

Social Media Engagement

I launched targeted awareness campaigns on LinkedIn to educate our audience on corrosion solutions. These not only improved brand authority but also brought direct inquiries from buyers in cement and power sectors.

Final Thoughts & What’s Next

Demech’s digital journey has only just begun. With a structured foundation in place, I’m working toward YouTube integration, content marketing at scale, and deeper CRM automation. The transformation so far is proof that smart digital efforts can bring even legacy B2B industries into the spotlight.