Peplio Originals: Marketing Adventures

• Episode 1 – The Struggling Bakery
• Episode 2 – The Café War Next Door
• Episode 3 – Website Ka Jadoo
• Episode 4 – Viral Reel Banayenge Kya?
• Episode 5 – Comments Pe Tashan!

Running a business in the digital world is like running a bakery on a busy Indian street—you can’t control what people say, but you can always control how you respond. In this episode of Peplio Originals, Mitu, Seema, and Sougan return with another challenge. This time, it’s not about making reels or designing websites—it’s about dealing with the chaos that comes once your content goes viral.

The Bakery Goes Viral 🎉

The previous reel that Sougan helped create had worked like magic. “Mitu & Seema Bakery” was buzzing with attention online. Their video showing samosas and cakes in a fun reel had crossed thousands of views. But what caught Mitu’s attention the most were the comments—over 1,000 of them!

Mitu couldn’t hide her excitement. She waved her phone in front of Seema.

Mitu: “Dekho dekho! 1,000 comments!”

Seema raised an eyebrow, a mix of pride and suspicion.

Seema: “Arre, but kitne log mazaak uda rahe hain…”

For her, the comment section wasn’t just excitement—it was a battlefield.

Sweet Words of Encouragement 💬

Mitu scrolled and read aloud a few.

Comment: “Cutest bakery owners ❤️”
Comment: “Love your cake reels!”

Her cheeks turned red as she blushed. She pressed the phone to her chest dramatically, acting like a celebrity.

Mitu: “Fans ban gaye hamare, Seema! Ye toh kamaal ho gaya.”

Seema couldn’t help but smile. For a brief moment, the tension melted. Positive comments felt like a warm hug on a stressful day.

Trolls Arrive at the Party 👹

But then, the other side of the internet showed up.

Comment: “Bakery decor outdated 😜”
Comment: “Samose ka size chhota hai 😂”

Seema’s face turned red with anger. She placed her fists on her hips and shouted,

Seema: “Inhe toh main reply karke sunaati hoon! Kaise mazaak bana rahe hain hamari bakery ka!”

Mitu scratched her head nervously, clearly worried. She wasn’t sure if replying aggressively was the right move. And to make it worse, their nosy aunty peeked in through the window with a sly grin, enjoying the drama like a gossip serial.

Enter the Digital Superhero 🦸‍♂️

Just when things looked messy, Sougan walked in, superhero cape fluttering, laptop glowing in his hand. He radiated calmness, unlike the panic-stricken duo.

Sougan: “Chill! Trolls ko fuel mat do. Positive way mein reply karo.”

Mitu and Seema looked at him like students waiting for a masterclass. This was new territory for them. They had learned how to make reels, how to go viral, but how to handle trolls? That wasn’t in their playbook.

A Twist in the Comment Section 🤭

Following Sougan’s advice, they decided to turn the tables. Instead of getting angry, they chose humor.

Troll: “Samose chhote hain!”
Bakery Reply: “Taste bada hai 😉 Aaiye try karke dekhiye!”

The witty comeback worked like magic. Customers burst out laughing at the reply. Some even shared screenshots of the comments on their own stories.

Mitu giggled like a child, and Seema chuckled for the first time that day. The tension was gone, replaced by a clever strategy that not only handled trolls but also entertained real customers.

When Customers Join the Fun 🙌

Soon, the audience started reacting even more.

Comment: “Haha good one! 😂”
Comment: “Reply ne dil jeet liya! 👏”

The bakery’s brand image shifted instantly. Instead of looking defensive or weak, they looked confident, funny, and approachable.

Mitu raised both hands in excitement.

Mitu: “Wow, ab toh log aur zyada engage kar rahe hain!”

Seema smiled with pride. For the first time, she saw how replying positively could actually boost their reputation.

The bakery was full of young customers enjoying samosas and cakes, some clapping, some laughing at their phones. It wasn’t just food that made them popular anymore—it was personality.

The Shocking Cliffhanger 😲

And then, the biggest surprise of all.

On their phone appeared a brand-new comment:

Paanwala: “Mere paan ke reels zyada viral hain! 😎”

Mitu gasped in shock. Seema’s face turned red again, this time with annoyance.

Sougan? He just grinned, looking like he was ready for the next digital battle.

Through the window, the paanwala waved proudly with his phone, already acting like a social media star.

Teaser text: “Episode 6 – Ads ka Dangal!”

🎯 The Digital Marketing Lesson

Every small business dreams of going viral, but with visibility comes responsibility. When your content reaches a wide audience, you don’t just get praise—you also get criticism, trolls, and sometimes even mockery.

Here’s the secret: It’s not the comment that defines your brand. It’s how you respond to it.

1. Never Argue with Trolls:
   Fighting trolls only entertains them. Instead, use wit or humor to defuse tension.
2. Turn Negatives into Engagement:
   A smart reply can flip a negative comment into a viral moment that boosts your reputation.
3. Build a Brand Personality:
   Customers don’t just buy products, they connect with how you make them feel. Replies that are funny, kind, or confident make your brand more human.
4. Every Reply is Content:
   Remember, replies are visible to everyone. When you respond positively, you’re not just talking to the commenter—you’re talking to your entire audience.

👉 Key Takeaway: Don’t fear comments. Use them as opportunities. Handle trolls with humor, highlight your strengths, and let your audience see that you’re confident in your product. That’s how small businesses win big online.